If you’re an ardent Apple fan (which since you’re reading this article, you most definitely are), then you might have noticed that Apple iPhones always show the time to be 9.41 AM during their adverts or in promotional pictures or even in their demo pieces. Have you ever wondered as to why the time in these iPhone displays is always set to 9.41AM? Is it because the time is lucky for Apple? Or that they just randomly decided on a time and stuck to it? Most other clocks and analog watches use the time 10:10 for their display for multiple reasons like the perfect symmetry, smiley face, framing of the brand name, etc. Since with Apple none of this is applicable, what could be the reason?



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The actual reason is pretty simple. It is because the first iPhone was unveiled to the world or rather its glimpse was given to the world at approximately 9.41 AM in the 2007 Macworld and Conference. Steve Jobs, while looking through the presentation and the slides came to the conclusion that the slide containing the iPhone picture would be revealed to the world at approximately 9:41 AM, or a few seconds here and there. His calculations were absolutely correct and just as expected, the iPhone slide came on at 9.41AM. FOr that presentation and since that presentation, all iPhone advertisements and promotions have always featured 9.41AM as the time on the clock.


iPhone 2007

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When asked the same to Former iOS chief Scott Forstall, his reply was, “We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly. We know we won’t hit 40 minutes exactly. And for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes.”



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And do you know what Steve Jobs said when introducing the first ever iPhone to the world? Well, here’s how the iPhone was introduced to the rest of the world and went on to change the mobile industry forever! “This is a day I’ve been looking forward to for two-and-a-half years. Every once in a while, a revolutionary product comes along that changes everything. And Apple has been – well, first of all, one’s very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate. It’s been able to introduce a few of these into the world. In 1984, we introduced the Macintosh. It didn’t just change Apple, it changed the whole computer industry. In 2001, we introduced the first iPod, and… it didn’t just – it didn’t just change the way we all listen to music, it changed the entire music industry. Well, today, we’re introducing three revolutionary products of this class. The first one: is a widescreen iPod with touch controls. The second: is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone … are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone.”




So there, the secret to the iPhone time being always shown or set at 9.41AM is always unveiled!