The dating app game is going strong in India, with a number of Indian dating applications being developed.  Giving a tough competition to hook-up apps like Tinder, Happn, an app called ‘Woo‘ has emerged as India’s leading dating app. ‘Woo’ is an Indian dating app with a host of interactive features, custom-made to enhance the user experience of its women users.

Boasting of a user base of over 4.5 million, Woo consciously provides women with better user experience with its women-first approach to enable meaningful connections in a safe and secure environment. The app is now one of the most-actively used dating apps in India.

If we look back at the past few years, there has been an increase in the rising sensitivity about the need to give women greater control over dating apps. Keeping in mind the same objective, the Woo dating app has enabled a feature exclusively for women.

Woo Phone’, Woo’s latest feature, enables women to call their matched profiles from within the app without revealing their phone numbers. Woo Phone is a unique feature that is exclusively available to women using the dating app and is it available for free. What more can you ask for?

A first-of-its-kind in the market, the objective behind developing Woo Phone came from analysing the result of insights and feedback from the app’s female users. One of the feedbacks mentioned that the women wanted to continue conversations within the app till they felt comfortable exchanging numbers.

Talking about the app, the co-founder and CEO of Woo was quoted as saying by ANI, “We have been part of the dating ecosystem since 2014. The audience has evolved considerably. Our users are now more vocal on what they expect from the app and what features they think would help improve their experience. We generally over-index our product thinking to build with a women-first perspective and we believe this will be a real differentiator in the long run.”

Nowadays, as Indians are getting used to voice calling within popular messenger apps, bringing this kind of feature into the environment of a dating app helps women get to know their matches better without having to disclose personal details like their mobile numbers or social media handles.