Today, February 4, is marked as the World Cancer Day to raise the awareness of cancer, its treatment and to encourage methods of precautions. The primary goal of World Cancer Day is to reduce the illness and related death by 2020. World Cancer Day was founded by the Union for International Cancer Control (UICC) to support the goals mentioned in the World Cancer Declaration, 2008. The day aims at educating people about cancer, raise awareness and reduce stigma thus trying to deal with misinformation. Various programs and events will be held across the globe on World Cancer Day 2018 to raise awareness about it.

One of the major initiatives run to help those with cancer is #NoHairSelfie. It is a global movement that encourages “hairticipants” to shave their heads as a symbol of courage for those undergoing the treatment. One can both opt to physically shave their heads or virtually showcase it and share it on social media. #NoHairSelfie is then shared on social media making him a huge on February 4. conducts various events to create awareness among general people and help those affected to fight the illness. Their theme or tagline for World Cancer Day 2016-2018 is ‘We can.I can’. Their website reads, “World Cancer Day 2016-2018 will explore how everyone – as a collective or as individuals – can do their part to reduce the global burden of cancer.” It also says, “World Cancer Day is a chance to reflect on what you can do, make a pledge and take action. Whatever you choose to do ‘We can. I can.’ make a difference to the fight against cancer.”