When Chinese smartphone manufacturer Xiaomi entered the Indian market in 2014, nobody thought that they could break all records to sell the maximum number of phones in a day. But the latest reports say Xiaomi has sold over 2.11 million phones in India, garnering total sales revenue of 2.08 billion Yuan. In fact, the company has broken the Guinness World Record for for maximum phones sold online in a day. “Good news: Xiaomi just set a new Guinness World Record, selling 2.11 million mobile phones in 24 hours,” Xiaomi chief executive Lei Jun posted on Sina Weibo – the Chinese equivalent of Twitter. “This is beyond my imagination,” the Hong Kong-based South China Morning Post quoted Lei as telling reporters at the company’s headquarters. (READ: Xiaomi ends exclusive Flipkart partnership, Mi smartphone now available on Amazon and Snapdeal)
Manu Kumar Jain, Xiaomi India head tweeted about the happy news saying, “Xiaomi broke the Guinness World Record of most phones sold online in 24 hours — 2.11 Million”.
An excited Hugo Barra, Vice-President International for Xiaomi, also tweeted about the world record they created, saying, “Mi Fan Festival: Xiaomi broke a Guinness World Record of most phones sold online in 24 hours — 2.11 Million #MiFanFest @GWR”.
After Xiaomi ended their exclusive partnership with Flipkart, they have partnered with other online shopping gaints of India like Snapdeal and Amazon. The company hosted the ‘Mi Fan Fest’, which brought in 2.08 billion yuan (USD 335 million) from sales of handsets and other accessories.
Xiaomi broke the previous record held by Alibaba’s Tmall, which sold 1.89 million handsets on Singles’ Day in November 2014 during a 24-hour event. Ironically, Xiaomi was valued at USD 45 billion in a December 2014 funding round that drew investors ranging from Singapore’s sovereign wealth fund to a private capital firm backed by Alibaba Group co-founder Jack Ma.
Reports say that Xiaomi is aiming to sell 100 million smartphones by the end of 2015; they sold 61 million phones in 2014 with a revenue of 74.3 billion yuan, and want to improve their numbers. The company hit the big figures after their marketing campaign in 2012 and has never looked back.
There are also reports that Xiaomi will soon launch the Mi Pad 2 tablet and Android Wear-powered smartwatch. The phone company competed with seasoned players like Apple and Samsung and climbed the ladder of success quickly. Forbes Asia named Xiaomi’s billionaire CEO Lei Jun its Businessman of the Year in 2014.
(Edited by Shweta Parande | With inputs from PTI)