Zomato which is the famous restaurant search and food delivery service has been garnering headlines for their unique ad campaigns. Their new marketing campaign involves a lot of pun-based ads. It seems like they are following the footsteps of Amul by considering hot and trending topics and giving them a funny spin with their food puns. Now they have come up with another ad which is a take on recent Punjab National bank fraud. The ad is now doing the rounds on the internet and many netizens are praising their content marketing efforts. Zomato’s New Ad Uses Judwaa Song Oonchi Hai Building, Makes Anu Malik Smile
I guess they hired Amul’s marketing team,” one of the Facebook users commented. “One man’s misery is another man’s opportunity,” commented another. Their last ATL campaign which was on similar lines received major backlash from netizens. The controversial ad campaign was also withdrawn within few days of their launch. Zomato Made A Hilarious Goof-Up On A Birthday Cake, Writes ‘No Garlic’ In Icing
Here is the ad:
For the uninitiated, PNB has been in news for few days as Rs 11,300 crore fraud has been found and the same was allegedly done by two PNB staffers named Gokulnath Shetty and Manoj Kharat. Reportedly they steered fraudulent loans to companies of billionaire jewellers -Nirav Modi and Mehul Choksi. Will the netizens take this new ad in jest or it will backfire like their previous campaign? Only time will tell. What are your views on the latest ad by Zomato? Let us know in the comments below.