BMW India to introduce new dealerships dedicated for M-Series in India

German luxury carmaker, BMW is reportedly planning to launch an all-new M dealership in India. The new outlet will exclusively offer BMW’s high performance M range of cars, which will be similar to rival Mercedes-Benz’s AMG performance centres.

Written by: Oncars India

Published: July 8, 2015, 3:50 PM IST

https://www.india.com/car-and-bike/bmw-india-to-introduce-new-dealerships-dedicated-for-m-series-in-india-3293100/

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According to the information we have received, the Bavarian carmaker will launch its first M Dealership in India very soon. As mentioned earlier it will be dedicated to BMW’s M range of performance vehicles and apart for retail the dealership will also offer dedicated after-sales service. The first ever BMW M showroom is coming up right next to the MINI showroom at Bandra, Mumbai.

BMW’s M range currently includes the M3, M4, M5 and M6. Even though the performance heavy cars are highly capable and very fun to drive, the M cars come with quite a premium price and hence they aren’t really selling in good numbers. The carmaker believes that introducing a new exclusive dealerships for the M range of models will boost the brand’s image by a huge margin and also create more awareness about these supercar rivalling vehicles.

BMW M Range is currently priced between INR 1.23 – 1.80 crore (ex-showroom, Delhi).