Philips GoPure car air filtration systemAlso Read - Drive to Discover S4: The Honda Amaze travels from Visakhapatnam to Kolkata

With e-mail forwards threatening people about the impurities of the air coming out of their air-conditioners and doctors warning parents about the atmospheric impurities harming their child’s respiratory systems, the purity of air inside one’s car is becoming a rising concern. Philips, a known name in the world of consumer electronics, has addressed this concern and has introduced a new appliance called ‘GoPure’. Also Read - Video : Drive to Discover S4: The Honda Amaze travels from Visakhapatnam to Kolkata

  Also Read - Video : With the EX, the Force One goes more value-for-money!

The Philips GoPure is a car air filtration system that is designed to eliminate harmful gases, bacteria, germs, viruses, odour and other fine particles from your car. The GoPure unit makes use of a high efficiency particulate air (HEPA) filter and a Philips patented HESA filter amongst other things to form a three-stage air filtration process to give your car’s cabin clean air. The device also features a three-stage colour indicator to suggest the cleanliness of the cabin’s atmosphere.

The Philips GoPure is priced in India at Rs. 12,000 and is available across all major automotive retailers selling Philips products.