Tata Motors is trying hard to regain its lost market share, and is working on a range of new cars for the market. The company had launched the Zest compact sedan and the Bolt hatchback out of which, the former has received a decent response from buyers. Now, the maker is aiming to target budget conscious buyers with its all-new offering. Codenamed Kite, the hatchback is officially named the Zica. Scheduled to be launched in January, the Tata Zica will be positioned between the Bolt and the Nano.