Honda CB Unicorn 160cc launched: Price in India starts from INR 69,350 for CB Unicorn 160cc

Honda Motorcycle and Scooter India today launched their new mid segment 160cc motorcycles CB Unicorn 160. Commenting on the CB Unicorn 160, Muramatsu said the company is further strengthening its portfolio in 150-180cc motorcycle segment.

Published: December 18, 2014, 6:37 PM IST

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“This segment (150-180 cc) is the fastest growing segment in the motorcycle segment so it is important for us to be present in this style segment. We already have significant presence in the commuter segment,” HMSI Vice President Sales & Marketing YS Guleria said.

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HMSI currently has a market share of around 20 per cent in the segment, he added. The company sells CB Unicorn 150, CBR 150 R and CB Trigger models in the 150-180cc range. With CB Unicorn 160, the company's locally produced model range has gone up to 11. Besides, the company markets five 1,000-cc plus bikes in the country which come as completely built units (CBUs). HMSI also sells five scooter models.

The CB Unicorn 160 will be available in two trims — standard model priced at INR 69,350 and the variant featuring combi-brake-system at INR 74,414 (ex-showroom Delhi). “We are confident that with CB Unicorn 160, we will drive customer demand and further strengthen Honda's position in the 150-180cc motorcycle segment,” Guleria said.

HMSI sold 37 lakh two wheelers in 2013-14, with motorcycles accounting for 47 per cent of total sales. The company has also set a target of closing the current fiscal with 3,800 touch points across the country.

(PTI)

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