
Speaking on the occasion, Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “In a market with weak sentiments, Hyundai achieved its highest-ever single month sales of 39,525 units with highest-ever financial Year sales of 4,20,668 units. The market share of 16.3% was highest-ever with strong performance of successful launch of new models like Elite i20, i20 Active, Xcent & Verna and lead by strong marketing initiatives to engage rural markets and repeat buyers.”
He further added, “the 2015 outlook seems challenging as currently there is low traction in the market with weak delivery on macro-economic parameters and on low customer’s sentiments. We are hopeful that an environment will be created to bring-in investment and create employment that will give the required thrust to grow the industry.”
|
HMIL sales |
March 2014 |
March 2015 |
(%) |
|
Domestic |
35,003 |
39,525 |
12.9 |
|
Exports |
16,705 |
10,215 |
-38.9 |
|
Cumulative |
51,708 |
49,740 |
-3.8 |
Source: Hyundai Press Release
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