JSW MG Motor India partners with pickleball athlete Monica Menon

JSW MG Motor India has announced a new association with pickleball player Monica Menon as part of its focus on emerging sports and women athletes.

JSW MG Motor India has announced a new association with pickleball player Monica Menon as part of its focus on emerging sports and women athletes. The company says the collaboration highlights qualities such as agility and precision, which it also links to its urban electric vehicle, the MG Comet EV.

Monica Menon, formerly an AITA National Tennis Champion and a 2010 Asian Games participant, has transitioned to pickleball with notable success. She has secured over 100 career podium finishes and is active in promoting grassroots sports in the Delhi-NCR region.

Commenting on the partnership, Udit Malhotra, Head of Marketing at JSW MG Motor India, said pickleball reflects the pace and mindset of a modern, fast-moving audience, and that Menon’s journey aligns with this outlook.