Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) has now announced that its best selling 125cc motorcycle CB Shine has achieved the milestone of 1 lakh unit sales in a month. With this, the country’s best selling 125cc motorcycle since 8 years is now the only 125cc motorcycle brand to cross the landmark 1 lakh unit sales mark in a single month. Launched in 2006, CB Shine now has over 55 lakh proud Indians.
On its 11th Anniversary, CB Shine sales have grown by a phenomenal 51 percent from 66,691 units in April 2016 to 100,824 units in April 2017. This is led by demand for HET BS-IV Honda engine with AHO upgrades and Low Rolling Resistance tyre in CB Shine SP, which is a patent applied by the company for technology. The sale of the CB Shine brand sales grew five times faster than 125cc motorcycle segments growth of 8 percent.
With aggressive growth, CB Shine has consolidated Hondas segment leadership even further. CB Shine has gained an impressive 15 percent market share on year on year (y-o-y) basis, is firmly leading with 54 percent market share in this segment, in April17.
As biggest brand within Hondas motorcycle portfolio contributing over 55 percent in motorcycle sales, CB Shine record sales have catapulted Honda 2Wheelers India to the No. 2 motorcycle brand in India for the first time in April17.
Speaking on this achievement, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, With a legacy of more than one decade, CB Shine is the most important motorcycle brand in our line-up. Driven by continuous innovation, CB Shine brand alone contributes 55 percent to Hondas motorcycle sales. Such is the shine of the brand with Hondas high quality and reliability that today every second 125cc motorcycle customer in India is buying a CB Shine. Also Read: 2017 Honda CB Shine SP BS-IV Road Test Review: Does it ‘Shine’ enough?