Mahindra Acquires BSA and Jawa Brands, Latter to Re-Enter India Also Read - Education, Marriage or Crisis: What Do Indians Save Money For? Here's What This Twitter Poll Reveals

Mahindra has recently made an impressive move and has acquired two of the most iconic brands of their time namely BSA and Jawa. The step by the company is seen as a move to take on the likes of Royal Enfield. The interesting part is that with the acquisition, Jawa will be coming back to India and its motorcycles will be seen cruising on Indian roads once again in a matter of two years from now.  Also Read - Wait, What? Siberian Children Made to Strip & Throw Icy Water Over Themselves As Part of School Curriculum

Mahindra has gained the possession of BSA including all its global rights. With Mahindra taking the hold of two brands, the target of BSA will be countries like Italy, France, Germany, USA and the United Kingdom. On the other hand, Jawa will focus on the Indian market, thanks to its high popularity on our shores in the past.  Also Read - Varun Dhawan-Natasha Dalal Wedding: Photos From Alibaug Show David Dhawan Thanking The Paps

The upcoming Jawa motorcycles will be manufactured at Pithampur plant in India. Both BSA and Jawa will be retailed through their individual dealership network. Also, the bikes will come without the Mahindra badging, hence retaining their individuality and identity. The two brands will not only come as products but will also represent an entire lifestyle. This eventually means that we can expect more than just motorcycles from BSA in India. Having said that, like almost every premium motorcycle brand is doing nowadays, BSA is most likely to introduce its range of apparel and accessories. Also Read: Mahindra Mojo to be Launched in Sport and Street Variants

On the occasion, Mr Pawan Goenka, Executive Director, Mahindra and Mahindra said, “We are very excited about the new journey that we are embarking upon in the two wheeler space. Our focus on the premium, niche segment through Classic Legends will bring alive some iconic brands like BSA and JAWA, not just in the form of products but as an entire lifestyle.” Also Read: Mahindra Mojo – Comprehensive Review

Stay tuned for more updates on the latest auto news and happenings from the two-wheeler space!

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