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Mahindra & Mahindra Ltd has rolled out the facelifted model of its Bolero Pick-Up at an event that got underway in the city of Pune at a starting price of Rs 5.45 lakh (ex-showroom, Pune) and at Rs 5.48 lakh (ex-showroom, Indore).
So what's new in the Bolero Pick-Up Flat Bed is a redesigned front fascia, new dual tone interiors in the cabin, new fabric seats with headrest, recliner and slider with retractable seat belts, bottle holder and a 12 Volt charging point. However, the main highlight of the new Pick-Up is its improved load bearing capacity of 1,250 Kg and the biggest cargo box area in the pick up category.
Furthermore, the model has officially introduced the new micro-hybrid technology in the Pick-Up segment, enabling an impressive mileage of 13.86 km/l. Powering the new Bolero Pick Up is the same 2.5-litre MDI engine that is rated at 65 PS and 195 Nm. Mahindra is offering a 3 year unlimited kilometers warranty on the engine and the driveline of the new Bolero Pick-Up.
Speaking on the launch, Pravin Shah, chief executive, Automotive Division, Mahindra & Mahindra Ltd said “The Indian pick-up market is growing at a healthy rate and is also witnessing an evolution in customers’ demands and behaviors. As leaders in the pick-up segment for over a decade, we have made it a business imperative to understand these changing needs and evolve our products accordingly. The new Bolero Pick-Up Flat Bed with more modern, macho and stylish looks and superior fuel efficiency is a step forward in this direction to deliver greater earning potential for our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles.”
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