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Tata Motors want to leave no stones unturned when it comes to ensuring the success of their new product line-up under the Horizonext philosophy. The automaker is already receiving a good response for its recently launched products the likes of which include the Tiago, Tigor and the Hexa. The next in-line product is to be the automaker’s first compact SUV, the Tata Nexon. Expected to be launched by the end of this year, the Nexon will primarily go against the likes of the Maruti Suzuki Vitara Brezza, Ford EcoSport and the Mahindra TUV300. Now, going by some recent media reports, it is to be believed that Tata Motors is to revamp it’s entire dealership network, providing them with a makeover ahead of the compact SUV’s launch. Also Read: Tata Nexon interior spied ahead of its official launch; Price in India, bookings, images, mileage & features
This makeover is the second in three years time and is planed in order to make Tata Motor‘s dealerships adorn a new look and become more technological advanced. The same is being done to attract young buyers towards automaker’s new product line-up. This move will help Tata Motors to change its brand perception, helping in making way for newer launches. it’s refreshed product line-up has been going great guns. For the month of June 2017, Tata Motors sold a total of 3,859 units as opposed to 2,917 units during the same period last year. Also Read: Tata Nexon to follow Maruti Vitara Brezza’s footsteps; Likely to get only diesel engine initially
Though not confirmed officially by Tata Motors, it not hidden that the automaker has been working extensively to remodel it brand image, part of which is to provide a hassle free and streamlined buying experience to its customers, particularly those in a younger age group. The revamped dealerships are expected to become operational two months ahead of the launch of the Tata Nexon. Also Read: Upcoming Tata Motors cars launching in India in 2017-18; Nexon, Q501, TaMo RaceMo Tigor AMT & Tiago Sport
Talking about the Tata Nexon, this compact SUV from the homegrown automaker was first showcased to the world at this year Geneva Motor Show. Set to be launched later this year, it is expected to be highly price competitive and loaded with features up-to the brim, which is to make the competition stand in awe. The Nexon will feature Tata’s IMPACT design language and the same set to engines which power the Tiago and Tigor. That said, the diesel derivative is to be a new 1.5-litre unit being developed by Tata Motors in house.
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