English
Audi India has forayed into the Eastern state of Orissa with the inauguration of a new showroom in Bhubaneswar. The showroom was inaugurated by Mr Michael Perschke, head of Audi India, Mr Devjyoti Patnaik, managing director, Audi Bhubaneshwar and Bollywood actress, Lara Duta. Audi Bhubaneshwar is the second showroom in the Eastern region of India and the 26th showroom pan-India.
Located in a landmark building of Bhubaneswar called the Utkal Signature, Audi Bhubaneswar is spread over a total area of 11,500 square feet making it the largest luxury car showroom in the state of Orissa. It features the trademark honeycomb aluminum facade on the exterior. With a display area that can accommodate 14 Audi cars, the showroom will display the entire model range of Audi cars available in India.
Furthermore, Audi Bhubaneswar will also house an Audi Shop and the Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.
“We have achieved stellar sales performance in FY 2012-13 and in the first quarter of 2013 and became the No.1 luxury car brand in India. Our dealer expansion strategy has helped us to tap the underlying growth potential of the luxury automotive market of India and reach the maximum number of potential buyers across the country. Customers in Tier II cities are exhibiting an increased appetite for luxury and are appreciative of the sportiness, progressiveness and sophistication that our brand offers. Orissa is a key market for us and I am confident that Audi Bhubaneswar will play an integral role in sustaining the momentum that Audi India has created in reaching the pole position,” said Mr Michael Perschke, head, Audi India.
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