Also Read - Eicher Polaris Multix launched in Delhi; Prices start at INR 3.19 lakh
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Eicher Polaris recently launched India’s first Personal Utility Vehicle – Multix, which is specifically targeted at Independent Businessmen. Multix is a purpose-built vehicle that has been created ground-up to offer the unique power of extreme 3-in-1 adaptability of Family, Business and Power generation to the consumer. With an aim to drive disruptive growth in the segment, Multix will be launched in 30 cities to start with, and vehicle deliveries will begin in August, 2015.
Through this partnership, Chola intends to offer convenient, quick and easy access to attractive vehicle financing options to prospective Multix’s customers across India. Being Eicher Polaris’ preferred financier for Multix, Chola will be offering auto retail finance throughout its 534 branches and at all proposed dealerships of Multix across India.
Commenting about this partnership, Mr. Radhesh C Verma, Chief Executive Officer, Eicher Polaris Private Limited, said, “We have designed Multix and its entire ecosystem to cater to the unique needs of Independent businessmen, who find other 4 wheel options sub-optimal. What makes Multix special, is its extremely adaptable 3 in 1 design and all road capabilities. Our strategic tie up with Chola ensures customized retail finance programs, keeping in mind the needs of our target consumer. This is a step towards making the Multix solution even more attractive and accessible to the Independent Businessmen”
Speaking about the association, Mr. Vellayan Subbiah, Managing Director, Cholamandalam Investment and Finance Company Limited, said, “At Chola our aim is to provide the best financial solutions to help our customers enter a better life. The association with Eicher Polaris will help us to expand our customer offerings and cater to the needs of independent businessmen that Multix is designed for. Our wide presence across the country seeks to ensure to the last mile distribution.”
Chola’s drive to nurture innovativeness and entrepreneurship strengthens this tie up, providing new dimensions to the targeted segment which Multix aims at.