Fiat celebrates festive season with discounts and new ad campaign Also Read - IRDAI Relaxes Burden on Policyholders For Renewal Payments Amid COVID-19 Lockdown

After a prolonged lull in auto sales this year thanks to inflation and rising fuel rates, car makers are desperate to utilize the festive season to increase sales. Volkswagen has launched a limited edition Polo and Vento variant called ‘Breeze’, Tata is offering goodies worth Rs 10,000 on the New Vista and now Fiat has announced special schemes for the month September and October. Also Read - Parents Post Bizarre Ad Seeking Nanny to Cook and Clean For Their 18-Year-Old Daughter, Trolled

For a limited period Fiat will offer benefits worth Rs 1,30,000 on the Linea and Rs 75,000 on the Punto, along with free roadside assistance for 50 months and first year insurance at Re 1. The company is also offering RS 20,000 additional package for customers will to exchange their old cars for new Fiats. Also Read - 250 Press Meets, 1000 Rallies: BJP to Launch Massive Campaign to Counter Anti-CAA Narrative

After parting their ways with Tata earlier this month, Fiat also launched a new advertising campaign for the festivities with the intention of bonding with Indian customers.