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At the moment you can walk into a Tata dealership and purchase either a Tata or a Fiat, but Fiat has now announced that they will be opening 20 independent dealerships in the next 18 months. In addition, they will also open two boutique ‘cafes’ in Pune and Delhi which will highlight the Italian genes of the brand. Also Read - Video : Drive to Discover S4: The Honda Amaze travels from Visakhapatnam to Kolkata
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Tata and Fiat had signed an agreement in 2007 that their dealers will sell cars from both brands under the same roof. Recently Ratan Tata was quoted saying that the Tata-Fiat review needed critical examination.
We hope Fiat grabs the opportunity to offer customers a different and uniquely Italian experience at their independent dealerships – they’ve certainly got the products to draw in the customer; now is the time they can work on improving every other aspect of Fiat ownership.