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Ford will be displaying some of its Smart Mobility experiments at Shanghai, namely SYNC 3 the latest generation of its in-car connectivity solution and the latest MyEnergi Lifestyle showcase. Along with theses new technologies Ford will also be displaying he recently launched new Ford Focus and the new Ford GT supercar among its other offerings. Also Read - Ford India launches updated 2019 edition of SUV Endeavour
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Speaking at the event Mr. John Lawler, chairman and CEO, Ford China, said “Ford has been introducing groundbreaking innovations for over a hundred years, and at the core of that has always been a desire to improve the lives of millions of people all over the world. All the aspects of Ford Smart Mobility on display here today at CES Asia are just the latest in a long history of improving the driver experience and delivering personal mobility for the masses.”
Visitors to the Ford booth at CES Asia will have the chance to interact with the latest iteration of Ford’s innovative in-car connectivity system, SYNC 3. The new system boasts faster performance, more conversational voice commands, a more intuitive touchscreen and an easier-to-understand interface to help customers control their in-car entertainment, climate settings, smartphone and more.
“With SYNC 3, Ford is delivering an easier way for drivers to stay connected to their lives on the go,” said Joe Beiser, director, Connected Vehicles and Services for Ford Asia Pacific and Europe. “Plus, with AppLink integration, Ford drivers have more ways than ever to safely use their favorite mobile apps while keeping their hands on the wheel and eyes on the road.” Some of the popular apps that will be brought are, popular smartphone apps to the Ford AppLink platform: Ximalaya, Radio.cn and NetEase Music. Ximalaya is China’s leading provider of spoken audio entertainment.
As for Ford’s GoDrive initiative, the second phase of its City Driving On-Demand mobility experiment – an exploration into car-sharing solutions which was announced earlier this year as part of Ford Smart Mobility – and invite 2,000 members of the public to experience the car-sharing service. The consumer-facing service will offer members access to 50 Ford vehicles available at 20 convenient locations around London. Similar experiments were carried out in Bengaluru, India where Ford collaborated with Zoomcar.
“What we’re doing with Ford Smart Mobility is really getting hands-on with the exciting tech that will redefine the customer experience and power our new era of transportation,” said Jim Buczkowski, director, Electrical and Electronics Systems, Research and Advanced Engineering, Ford Motor Company. “With the GoDrive London experiment, for example, we’re opening the program to the public, which will help us learn more about consumer needs and deliver the more efficient car-sharing system that drivers need and want,” he added.
Additionally Ford is highlighting two more mobility experiments, Remote Repositioning and Parking Spotter, both of which are underway in the U.S. The Remote Repositioning experiment has outfitted a golf cart owned by the Georgia Institute of Technology – Ford’s partner on the experiment –with technology that allows them to be driven remotely, via a LTE streaming connection.
As for the Parking Spotter, Ford is partnering with the Georgia Institute of Technology for this particular mobility experiment. This project leverages existing sonar and radar technology already available on Ford vehicles, and uses collected data to map parking information on the go. At speeds of less than 10 miles per hour, vehicles participating in the experiment act as roving probes and map open parking spots. This information is then uploaded to a cloud-based location, which drivers can access if they’re looking for a place to park. The Parking Spotter experiment has the potential to reduce parking anxiety and increase parking efficiency, especially in dense urban areas.
Source: Ford Press Release