Ford India has recorded sales growth of 38.83 percent, with total units sold reaching 24,026 units in February 2017. The American car maker’s Indian business unit sold 17,306 units in the same month last year, according to its statement. Domestic sales alone jumped 52 percent to 8,338 units, up from 5,483 units in February 2016, it added. Exports, meanwhile, saw 32.69 percent growth to reach 15,688 units, up from 11,823 units in the same month last year. Anurag Mehrotra, Executive Director of Marketing, Sales and Service at Ford India, said that the sales performance was benefited by an industry recovery since the demonetisation decree of November 2016. He said, “Ford continues to grow faster than the industry, which bears testimony to our three-pronged strategy of product led transformation, busting the myth of cost of service and enhancing dealership experience.” Also Read - Toyota Becomes Top-Selling Automaker In US, Leaves General Motors Behind Also Read - 5 Indian States With Highest COVID Spike You MUST Avoid Travelling For Next Few Months
Ford also expanded its service and sales network in Surat and Chennai, inaugurating the Surat Ford and Chennai’s Eureka Ford showrooms and service centres. Meanwhile, Toyota Kirloskar Motors, the Indian business unit of Japanese automotive giant Toyota, reported a less impressive 11.93 percent increase in domestic sales, hitting 11,543 units in the same month, up from 10,312 units in February 2016. The company reported 570 exports of the Toyota Etios series in February 2017, down from 903 units in the same month as 2016. This was a 36.88 percent year-on-year decline. N Raja, Director and Senior VP, Sales and Marketing at Toyota Kirloskar Motors, said, “Both the new Fortuner and Toyota Innova Crysta have been performing consistently, attributing to TKM’s domestic growth.” Also Read: New Toyota Camry Hybrid launched; Priced in India at INR 31.99 lakh Also Read - Rashtrapati Bhavan Tour For Common Public Suspended Until Further Notice
The Toyota Fortuner, which remains the automaker’s best-selling SUV in India, recorded 2,027 unit sales in the month, which was a record high for the model since its launch in 2009 in India. Meanwhile, the new Toyota Camry Hybrid and Prius were also launched in February 2017. N Raja said, “We are actively working to promote strong hybrid technology and other environment-friendly vehicles based on our stance that environment-friendly vehicles can have a positive impact on the environment only if they are used widely.” Also Read: New-generation Toyota Prius Hybrid launched; price in India INR 38.96 lakh
Renault, however, saw a more robust growth of 26.8 percent in the month, ending February 2017 with 11,198 units sold. In the same month in 2016, the company reported 8,834 units sold. The French car maker has strengthened its base in the past few years, especially with its highly popular Renault Kwid, and has become one of the fastest-growing automotive brands in the recent past, according to the company. Renault is also working on increasing its network reach in the country, and ended 2016 with achieving its target of reaching 270 dealerships across India.