Honda, Japanese auto manufacturer recently launched its all-new compact SUV, Honda BR-V in the country with an introductory price of INR 8.75 lakh (ex-showroom Delhi). Honda is really optimistic with the launch of its compact SUV in the domestic market and aims for achieving double digit growth for the financial year 2017. Check Out Honda BRV Detailed Image Gallery
With over 4000 bookings under its belt, Honda Car India is aiming with its latest entrant in the compact SUV segment. Honda is also focusing on increasing its footprints in the country by launching new 45 dealerships. The company is focusing on its touch points in order to satisfy the consumers and enhance the user experience. With the new dealerships across the country, Honda can reach out for maximum buyers.
Currently, the Indian buyers are now again focusing on petrol cars which would increase the demand among the consumers. So, in order to meet such demand company will also increase the production of the same by investing INR 380 crore. The company plans to increase the production capacity of its at Tapukar plant in Rajasthan to 180,000 units that would increase the total production capacity to 300,000 per annum with cumulative figures of 120,000 units from Greater Noida facility. The company might introduce shifts to its production for enhancing the petrol car productions. Read More- Honda BRV Petrol and Diesel Road Test Review
Honda Car India’s share of 7.27 percent in 2014-15 dropped to 6.88 percent for the year 2015-16. And the sales for Honda Mobilio also witnessed a great drop. The growth in the domestic market was basically driven by premium hatchback, compact SUVs and entry level sedan segment which is expected to be continue for this year as well. So Honda is banking on its latest offering in the compact SUV segment to cater consumers looking for stylish and elegant SUV with premium interiors with seven seating option.
Having said that, Honda BR-V is the only SUV in its segment to offer 7-seat option for the adults definitely it has an upper hand over its competitors. As a reminder, Honda BRV is offered with a choice of 1.5-litre i-VTEC petrol and 1.5-litre i-DTEC diesel engines. The transmission duties are carried out by a 6-speed manual gearbox as standard and CVT automatic is offered in the petrol unit only.