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Hyundai Motor India has today announced the launch of ‘HyBuy’, a unique online car buying experience. According to Hyundai, ‘HyBuy’ stands on 3 main pillars Simple, Caring and Creative, fueling Hyundai brands key vision of being Lifetime partners in Automobile and Beyond. Also Read: Hyundai cars launching in India during 2017-18: Hyundai Elite i20 Facelift, next-gen Verna 2017, Creta facelift, Santro 2018 & Carlino
Speaking on HyBuy initiative, Mr. Puneet Anand, Sr. General Manager (Marketing) & Group Head, Hyundai Motor India Ltd. said: The time is right as Digital India is growing incrementally. Hyundai always strives to set Industry benchmarks and offer unique experiences to customers adding Brilliant Moments to their lives. HyBuy is the most innovative and unique digital initiative in the Auto Industry. It is aimed to redefine car buying journey of customers and support the futuristic mass movement of governments Digital India. Also Read: Hyundai Verna 2017 top-end variant with touchscreen display spotted; Price in India likely to go up to INR 14 lakh
HyBuy will offer a connected and engaging experience to its customers through digital platform. HyBuy utilizes the Social Media Connectivity and benefits the customers in the most convenient manner. Giving customers the power to incentivize their own purchase journey to gain maximum benefits is a way of giving the Power To The Peopleand adding the essence of gamification to engage customers. Also Read: GST Effect: Hyundai Creta, Xcent, Grand i10, Tucson & others get price cuts up to INR 1.12 lakh
The campaign has been designed to adopt an approach to create buzz on digital. HyBuy initiative requires a customer to sign up and join the deal on the website www.HyBuy.in . The customer can avail benefits by depositing a certain amount of money and gain more rewards on sharing this deal with his friends and family to participate in this program. HyBuy provides attractive offers and these benefits increase when more people join the deal. The campaign is going to be just for a limited number of cars only, set with a pre-defined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, rest of the buying experience continues at the dealership end.
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