Thanks to overwhelming sales observed for the KWID, Renault India has witnessed a growth in its sales by about 88.4 percent for the fiscal 2016-17. The French automaker sold a total of 1,35,123 units during the period of April 2016 to March 2017 as opposed to 71,732 units for the previous fiscal of April 2015 to March 2016.
The cumulative sales figure for the period (Jan-Mar 2017) stands at 32,177 units as against 29,289 units in the corresponding period last year, thereby registering a growth of 10 percent.
Together with a strong product offensive strategy, Renault has exponentially grown its presence in a short span of time in terms of sales and network expansion. From the current network strength of more than 270 outlets, Renault aims to increase its reach to 320 outlets by the end of 2017. These efforts are further accentuated by a clear strategy to enhance the customer brand experience, with unique and pioneering customer oriented activities and several innovative marketing initiatives. Do Read: Renault Kwid 1.0-litre AMT in high demand: Manual variant not far behind
The major driver for such an overwhelming sale increase primarily is the entry level hatchback KWID. This all new product, launched originally in a 0.8-litre guise, now has a 1.0-litre along with an AMT gearbox in its portfolio.
With highly competitive prices due to its highly localized nature, the KWID has been taking its competition to the likes of well established players like the Maruti Suzuki Alto 800 among the others.
Soon, Renault is going to launch multiple new cars based on the same CMF-A platform as that of the KWID. To be launched products from the French automaker includes the likes of a compact SUV and a premium hatchback.
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