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Commenting on this achievement, Pravin Shah, President & Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “The fact that the Bolero has sold more than 100,000 units in FY2015 and retained its position as the country’s No. 1 SUV, signifies the confidence consumers have in the brand. Over the years, the Bolero has evolved with the changing lifestyle aspirations of customers. I am sure that the Bolero will continue to be as popular on Indian roads in the years to come”.
Since its launch in August 2000, the Bolero has evolved significantly, incorporating a host of features and aesthetics in line with the changing lifestyle and aspirations of Indian consumers. Mahindra has kept up the momentum with constant product upgrades and new offerings, having launched the ‘New Bolero’ in 2011. Powered by the refined, peppy new m2DiCR engine with better driveability and excellent fuel efficiency, the New Bolero, sports more macho front styling, giving it an aggressive stance. It also incorporates new technology features like Advanced Digital Display with Driver Information System (DIS) and a digital Engine Immobilizer, all-new stylish dashboard, new wood-finish centre console and all-new seats and upholstery.
The brand’s popularity is also visible in the online space. The Mahindra Bolero community on popular social networking site, Facebook, has over 1.8 million fans sharing their adventures and experiences in the Bolero. The YouTube channel of the brand has received more than 5.1 million views. The olero has also been associated with popular celebrities such as cricketers, Gautam Gambhir and Robin Uthappa who were felicitated with a Bolero Stinger and a Bolero Special Edition, respectively. In 2012, the London Olympic Bronze medal winner and boxing champion, MC Mary Kom, was also felicitated with a Bolero.
Source: Mahindra Press Release.
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