With the increasing presence in the North American market, Mahindra Automotive North America (MANA) has decided to strengthen its footprints in the market by launching new North American HQ and manufacturing operation. The newly inaugurated facility is the first such new OEM facility in Southeast Michigan in over 25 years which is a part of a $230 million investment that includes a recently-opened warehouse and logistics operation in Pontiac and an existing prototype operation in Troy. See More: New Mahindra XUV500 Facelift India Launch in Early 2018; Likely to get Petrol EngineAlso Read - Mahindra Launches XUV700 in India; Check Starting Price, Other Details

Designed and engineered by MANA, the vehicle promises to be unlike anything currently on the market. Mahindra Group Chairman Anand Mahindra, Automotive Division EVP RajanWadhera and MANA President and CEO, Rick Haas participated in the facility inauguration along with Michigan Lieutenant Governor Brian Calley and Members of Congress Brenda Lawrence and Dave Trott. The event was also attended by elected officials, business leaders and Mahindra employees. See Also: New 2017 Mahindra Scorpio Facelift launched; Price in India starts from INR 9.97 Lakh Also Read - Mahindra Raises Vehicle Prices, including Thar's, From Today by Up to Rs 40,000

“This is an exciting day for Mahindra, our terrific employees and Detroit. I couldn’t be prouder to be here to help open this new facility today,” said Anand Mahindra. “This building opening represents our company’s growing presence in North America and locally in the Metro Detroit area where we have tripled our workforce during the past 18 months. We are committed to growing the Mahindra brand in North America and Michigan.” Also Read - Amid Farmers' Protest, Mahindra Says Tractor Prices To Go Up From Jan 1

“This expansion represents a milestone for us and for Michigan. We started this operation with seven people four years ago to be crossing the 250 mark is a testament to the hard work of our employees and what this region has to offer in terms of top automotive talent.”

Mahindra has grown to 400,000 sq. ft. across three Detroit area facilities. Over the past 18 months, MANA will have tripled its workforce to 250. By 2020, additional planned projects will result in 400 more jobs and another $600 million in local investment over that same period. In addition, MANA will continue to provide Metro Detroit-based engineering support for new vehicle platform development for India and global markets. The new facility will produce an off-highway vehicle which will extend Mahindra’s current position in this growing segment.