Mahindra has officially unveiled the new off-road vehicle – ROXOR for the US market which will be retailed through Mahindra Automotive North America (MANA) when launched. Moreover, it will be the first vehicle from the stable of Mahindra to go on sale in the US market. Based on the Mahindra Thar, the new ROXOR off-road vehicle is basically a re-worked version of Thar which takes inspiration from the same original Willys Jeep. The new ROXOR off-road vehicle will be manufactured at Mahindra’s new unit in Auburn Hills in Detroit, Michigan. The new Mahindra Roxor uses a steel body on a boxed frame, solid axles and leaf springs. See More: Mahindra U321 MPV (Innova Crysta Rival) India Launch Delayed to Mid 2018; Price, Images, Interior

Expected to be priced around $15,000 which is approximately INR 9 lakh (ex-showroom), the new Mahindra ROXOR will compete against Kawasaki Mule Pro series and Polaris RZR ATV. On the dimension front, the new ROXOR gets length of 148 inches, width of 62 inches and height of 75 inches along with wheelbase and ground clearance of 96 inches and 9-inches respectively. The front end of the ROXOR looks quite different with no doors and ho hard top and windscreen.

As far as the power specifications, the new ROXOR comes with a 2.5-litre 4-cylinder diesel unit which is capable of developing 62bhp of maximum power against the peak torque of 195Nm. The off-road package of the new ROXOR is amplified by a 5-speed manual, low range gearbox and a locking differential. As far as the performance is concerned, the vehicle is claimed for a top speed of 72kmph along with towing capacity of 1.58 tonnes. See More: 2018 Mahindra XUV500 Facelift Spied Testing Alongside U321 MPV & S201 Compact SUV; Likely to Debut at Auto Expo 2018

Rick Haas, President and CEO – Mahindra Automotive North America, said “The ROXOR creates a new sub-segment in the Side x Side industry and the response we are getting from our newly appointed dealer body has been really outstanding. We have a National Dealer Meeting scheduled on March 18-20th, in San Antonio, Texas, where we will sit down and discuss the roll-out and future product offerings. We are approaching our goal of 300 “1st wave” dealers and expect that we will reach this target between now and the end of the show.”

Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd., “Mahindra’s 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles; ROXOR is the embodiment of this history and our brand.”