Mercedes-Benz India, a luxury German car manufacturing company recently launched the inauguration of its new state of the art dealership in the state of Kerala. The newly inaugurated dealership is Mercedes’s 93rd outlet across the country and 8th outlet in the state. Moreover, the strategic network expansion helps the brand to reach out for every potential customer as well as serving the existing customer base. The newly opened dealership is spread across 9,000 sq. ft. that will showcase range of Mercedes-Benz cars. Moreover, the dealership has been established within a span of 6 months. See More: Neha Kakkar Gifts Herself a Brand New Mercedes-Benz GLS 350 SUV
As Thiruvananthapuram is is amongst the key emerging markets in the state, the outlet is strategically located at the newly developed Kovalam bypass road which is one of the prime locations in the city. The dealership was inaugurated by Roland Folger, Managing Director& CEO, Mercedes-Benz India and S Sivakumar, Managing Director, Rajasree Motors which is built with an investment of INR 3 crores.
Speaking on this special occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, India is one of the key emerging markets globally for Mercedes-Benz, and for us emerging Tier II markets like Thiruvananthapuram, are going to play a significant role in ourfuture growth story. Kerala remains an important market for Mercedes-Benz India as there is a burgeoning demand for luxury cars in this region. We are looking at strategically expanding in Keralaby offering such world-class luxury dealerships, unique luxury elements, the best of products and exceptional aftersales service. Our aim is to maintain our strong market position in Kerala and create a new benchmark in overall vehicle ownership experience. In 2018, under our Best Keeps Leading motto, Mercedes-Benz will have a focused approach towards qualitative network expansion at strategic locations across the country. This will help us in remaining close to our discerning patrons, as the most preferred luxury auto brand.
S Sivakumar, Managing Director, Rajasree Motors said, Kerala is one of the fastest growing luxury car markets in the country, and Thiruvananthapuram has been a major growth contributor. Rajasree Motors Thiruvananthapuram is well equipped with luxury elements and aims to deliver a delightful hassle-free experience, synonymous with Mercedes-Benz. The strategic location of the showroom will not only cater to the city but also to the neighboring towns, helping the brand to expand further. We are delighted to be a part of the expansion drive of Mercedes-Benz in Kerala and we are confident of further cementing our long and successful association with the brand.