Mercedes unveils Star Lounge at Delhi airport Also Read - Formula One is in a Very Fragile State at The Moment: McLaren CEO

In its endeavour to bring more exclusivity to its customers and bring the common man closer to the brand, Mercedes-Benz has inaugurated a 'Star Lounge' at terminal 3 of Delhi International Airport. The lounge will showcase merchandise including key chains, scale models of thir vehicles, golfing items and polo shirts. The SLS AMG supercar is also currently on display there. Mercedes-Benz owners have a separate cafe area which isn't open to the general public.  Also Read - Former F1 Chief Bernie Ecclestone Wants 2020 Championship to be Cancelled Amid Coronavirus Outbreak

This coincides with Mercedes' plans to project itself as a youthful brand, something that rivals BMW and Audi have managed much better so far. Plans are already in place to open a brand centre in the capital city by the end of the year. The brand centre will showcase all 40 models that the manufacturer sells worldwide. A second brand centre might open in Mumbai after that. Another avenue that will be explored is their association with Formula 1; they are the only brand on sale in India besides Renault and Ferrari to be involved in the pinnacle of motorsport, so they will sell F1 tickets to the inaugural Indian GP through their dealerships.  Also Read - At 89, Former F1 Boss Bernie Ecclestone to Become Father For Fourth Time