When you buy a car, you look at how it looks and drives and also the after-sales but today, as competition is getting bigger and market share getting smaller, carmakers go a step further by engaging customers in bespoke events. Events that don't just keep the customer-company relations strong, but also make sure that the customers get to know their cars well.
Renault India has announced 'Gang of Duster', a customer oriented set of long drives. As the name suggests, the program is for Duster owners, who can register and take their Duster SUVs on long drives on pre-defined routes. The first of the drives from the program is called West Coast Expedition. It starts on August 15 in Mumbai, goes to Goa via Panhala and Dandeli before coming back to Mumbai via Kolad on 19th of August. Apart from driving, there will be other activities like rock climbing, taking part part in rallies, wildlife safaris etc to make sure that it's not just the guy behind the wheel having the most fun.
Sumit Sawhney, Executive Director, Marketing & Sales, Renault India said, “After creating a new segment and reshaping the perception of Indian drivers about SUVs, the Renault Duster has been one of the most popular vehicles in the country over the past year and has won over nearly 60,000 owners. The Gand Of Dusters is a celebration of a fabulous year and an opportunity for us to share with Duster owners a sense of freedom and excitement with an adventurous drive and welcome each and every one of them into the Renault family.”
For more updates and registering yourself for the drives, check out Renault Gang of Dusters' website.