Skoda Auto India Bags 30 Percent Sales Growth in the Year 2017

With strong demand for Rapid, Octavia and Kodiaq, Skoda Auto India has managed to register 30 percent sales growth for the year 2017.

Skoda, a Czech based car manufacturer has recorded a strong performance for the domestic market wherein the car maker has retailed 17,438 cars this year. Registering a growth of 30 percent in comparison to that of last year, the car maker received excellent response for the new Octavia, Rapid as well as Kodiaq SUV which has contributed significantly for the growth of the brand. Promising further growth for the year 2018, the car maker also emphasized on rebranding and introduction of the NEW CICD across all retail outlets along with customer focused initiatives. Skoda Rapid has emerged as the best seller whereas the Kodiaq and Octavia showed strong growth. See More: Skoda Karoq SUV Spotted in India; Launch Date, Expected Price, Images, Specs, Interior

Moreover, the car maker also offers 4 year service care program which comprises of 4 year warranty, 4 year (24 x 7) Road Side Assistance (RSA) and a 4 year (optional) service package. This special program has made a significant contribution towards increasing customer satisfaction and the ownership experience. Also See: Skoda Kodiaq India Review, Test Drive – A ‘Simply Clever’ Czech Artistry

Commenting on the strong business performance, Mr. Ashutosh Dixit, Director – Marketing, Sales and Services, ŠKODA AUTO India said, “We have concluded the year well and are very happy with our performance in 2017. This 30% growth underscores the fact that we are optimally positioned with our current model range in India; the improved business performance reflects a well devised strategy that is in moving in the right direction for us. With the ŠKODA KODIAQ, we successfully launched a true game changer in October last year. The large SUV already represents an important pillar of ŠKODA’s development in India. We are very optimistic with our SUV strategy for India. ŠKODA AUTO India will continue to push ahead with its model offensive campaign in 2018.

The car maker witnessed strong demand for the products like New Rapid edition X, Octavia, Octavia RS and Kodiaq SUV. The manufacturer has also revamped its entire network including sales and service outlets as a part of new campaign. Moreover, ‘MYŠKODA’ mobile application has been introduced by the car manufacturer that will proffer customers with comprehensive information, data and facts about their ŠKODA cars.