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Skoda Auto India has built itself into a premium brand especially for its diesel models, and this created a bit of a problem for parent company VW – worldwide, Skoda fits in as a budget brand, and always below VW. In India since the Skodas were already commanding a premium, the VWs would have to be priced really very high to keep the worldwide hierarchy in place. In a market as price-sensitive as ours, VW had no choice but to follow the worldwide strategy and make Skoda the budget brand from the group. Also Read - Auto Expo 2020: Volkswagen Unveils Concept Electric Vehicle ID CROZZ
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Skoda is now looking to change its India-specific tag line “Obsessed with quality since 1895” and align itself with “Simply clever” by the last quarter of this year. The reasoning behind this is that quality is expected from any brand, and it wasn't making Skoda stand out from the others any more. Skoda is looking to entice customers planning their first car purchase in the Vento/City arena with its upcoming sedan offering, the Rapid.