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As a part of its brand new aggressive customer focused strategy called Horizonnext, Tata Motors has announced the launch of Tata Motors Service, a comprehensive and renewed customer service programme to improve its customer service levels.
The carmaker has rolled-out 11 unique service offerings, under the three brand promises of Responsive, Reliable and Best Value Service across the company’s nationwide service network of over 800 service centers, spread across 500 cities and towns. Key service offerings include doorstep service, online service, quick repair service and 24X7 on-road assistance program.
The new Extended Warranty Programme extends warranty benefits for up to 4 years or 150,000 Km, applicable to all Tata passenger vehicles. This program allows our customers to choose an extended warranty of 12 months/150,000 km or 24 months/ 150,000 km.
Unveiling the new brand identity for its Service programme, Mr. RanjitYadav, President — Passenger Vehicle Business Unit, Tata Motors, said, “Through ‘Tata Motors Service’, we pledge to bring the best-in-class vehicle after-sales service experience for our discerning customers. As a part of our even greater focus on customer delight in our HORIZONEXT strategy, these service initiatives harness technology, our network and customer insights to take customer service to a higher level of customer satisfaction. With these initiative, weare harnessing our over 800 technology backed sales outlets and customer insights to take our customer engagements to the next level”.
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