Tata Motors makes a return in Australia with the Xenon pick-up

The Indian automaker has tied up Fusion Automotive for marketing & distribution. 

Tata Motors has officially announced its return to the Australian market under a new independent distributor, M/s Fusion Automotive Pty Ltd, Australia, who have bagged the exclusive rights to market and distribute Tata vehicles in the land down under. 

 

Under the tie-up, the first product that is expected to be introduced in the Australian market is the Tata Xenon or Xenon XT, which will be offered in both 4X2 and 4X4 versions and in single or double cab formats. Powering the Xenon pick-up is a 2.2-Litre DICOR diesel engine that is rated at 140PS and 320Nm. The engine comes mated to a 5-Speed manual gearbox. The Tata Xenon range is expected to be ready for its Australian launch by the last quarter of 2013. 

Based in Melbourne, Victoria, Fustion Automotive collectively has over 100 years of automotive experience across OEM, distribution, wholesale and retail sectors within industry. The firm plans to expand its dealer network to 13 by the end of 2013 and hopes to take that number to 25 by the end of 2014. 

 

Mr Karl Slym, managing director Tata Motors said, “We are very pleased to announce our entry in Australia and this marks an important milestone in the continued expansion of our global footprint. As we launch products tested and validated across some of the toughest terrains into the Australian market, we are happy to partner with the Fusion Automotive, who bring to table their tremendous insights for this market”.

 

MrDarren Bowler, managing director, Fusion Automotive Pty Ltd Australia said, “We are extremely pleased and proud to be the newly appointed distributor for Tata Motors in Australia. The vehicle range, starting with light commercials, will be competitively priced and will offer a greater level of value than what is available in the current market. There is no tougher place on earth to test vehicles than on some of the toughest and most demanding roads across India, and we believe that gives us a competitive advantage with the range of Tata Motors products”.

 

He added, “The light commercial segment is now the third largest segment of the Australian new-car market, with 13 major brands in the 4×2 and 4×4 categories. We believe there is demand in Australia for a utility range of vehicles with the toughness and value for money equation that Tata Motors products deliver”.