Tata Tiago clocks over 1 lakh bookings since launch

With the increasing demand for the Tiago compact hatchback, Tata Motors has received more than 1 lakh bookings for the small car ever since its launch in India.

Published: July 3, 2017 4:15 PM IST

By Charanpreet Singh

In a bid to revolutionize its brand image in the domestic car market, Tata Motors, a homegrown automaker, launched Tata Tiago small car in India last year. Priced at INR 3.24 lakh (ex-showroom Delhi), the car maker has retailed more than 65,000 units of Tiago ever since its launch. With more than 18 renowned accolades in its kitty, Tata Tiago became the most awarded compact hatchback in the country. Recently, the car maker also crossed 1 lakh bookings for its popular small car of which the top-end variant is quite popular followed by the AMT variant that has too received an overwhelming response. Also Read: Tata Nexon dealership training to commence from July; India launch, price, images, interiors & specs

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Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, said, “TIAGO boasts our new IMPACT design philosophy and has been a game changer for Tata Motors. With its stylish design, enhanced performance and drive dynamics, TIAGO led the company’s transformation journey, setting a benchmark in the hatchback segment. We have witnessed a healthy month-on-month growth on the back of a strong demand. The car is making all the right noises in India. We are extremely happy with the response received so far and are confident of achieving more milestones in the months to come.” See More: Tata Nexon spied again; price in India likely to go upto INR 8.5 lakh

Based on Tata’s Impact design philosophy, Tiago is currently manufactured at the company’s Sanand facility to meet the increasing demand of the Indian buyers. Crafted with utmost precision for a premium feel, the Tata Tiago flaunts a premium feel on the inside and an attractive exterior design which highlights the compact look and sharp design. We previously also reported that the sales for Tata Motors in the passenger vehicle segment have decreased by 9 percent. Also Read: GST Impact on cars: Tata Motors PV sales down by 9 percent

Tata Tiago is offered in both petrol and diesel derivatives wherein the petrol unit is powered by a 1.2-litre Revotron engine while the diesel engine gets 1.05-litre Revotorq diesel engine. The petrol engine is capable of producing 84bhp against 114 Nm of peak torque whereas the oil burner develops 69 bhp of max power with peak torque of 140Nm. Both the engines come mated to a 5-speed manual gearbox as standard while the 5-speed AMT is offered on the petrol unit only.

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Published Date: July 3, 2017 4:15 PM IST