English
Volkswagen is back with one of its quirky advertising campaigns. This time the carmaker has not only bought out the front page (yet again) of two popular newspapers, they have also attached a vibrator on the last page. The vibrator starts shaking the moment you unfold the newspaper and makes the unsuspecting reader sit up and take notice of Volkswagen’s latest promotion. The vibrator uses a photodiode that gets activated the moment it is exposed to ambient light.
Dubbed as ‘Feel the shiver of excitement?’, the new campaign promotes the recently upgraded variants of the Polo and Vento which feature new headlights with black bezels, new alloy wheels, leather upholstery, a navigation system, reversing camera, Bluetooth phone pairing and steering-mounted controls.
Though the vibrator feat from VW isn’t as exciting as the talking newspaper that came out from VW during the launch of the Vento, it is an innovative promotion campaign nevertheless.
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