VW to launch limited edition Polo and Vento Also Read - With Uncertainty Over IPL, Pat Cummins Hopes T20 World Cup Goes Ahead as Planned

Volkswagen will launch limited editions of the Polo and Vento today. The special editions, named ‘Breeze’, will have value additions worth Rs 40,000 but there will be no price hike over the existing model.  This should help VW cash in on the festive season while encouraging buyers to opt for the petrol variants of the Polo and Vento, and is a similar strategy to the Vento IPL Edition. The launch is for a limited period and is available across the range of petrol variants.  Currently the base models of Polo and Vento are priced at Rs 4.5 lakhs and Rs 6.95 lakhs (ex-showroom Delhi) respectively. Also Read - Virat Kohli on Coronavirus And Top Five Moments During India Skipper's Interaction With Kevin Pietersen During Lockdown

Majority of the car manufacturers are expecting a lukewarm festive season this year, due to  rising fuel costs and loan interest rates. However, Volkswagen has shown a phenomenal growth selling over 54,000 units till September, as compared to 32,500 units last year. The recent launch of the new Jetta and Passat should also bolster their sales in the coming months. Also Read - Rajasthan Royals Co-Owner Expects 'Shortened' IPL Season This Year

Click here for more details on the Breeze variants