Mahindra Launches ‘Scream Electric’ Campaign Ahead of Formula E 2025-26

Mahindra has introduced a new campaign titled ‘Scream Electric’ ahead of the 2025-26 Formula E season.

New Delhi: Mahindra has announced a new campaign titled ‘Scream Electric’ ahead of the 2025-26 Formula E season. The initiative is centred on fan participation and awareness around the team’s activities in the upcoming races.

Mahindra has been competing in Formula E since 2014. During the 2024-25 season, the team finished fourth in the overall standings.

According to the Reports, ‘Scream Electric’ explores themes related to design, technology, and changing audience perception of electric vehicles. The campaign aligns with the growing visibility of electric motorsport and its appeal among younger audiences.