New Delhi, Jan 30: India’s top management institute IIM-Ahmedabad is planning to include blockbuster film Baahubali in their syllabus. The students will be doing a case study on how its art, business and technology led to the success of the film. Also Read - Tips to Cope-Up With Exam Stress For Children And Parents
Briefing about this, visiting faculty and IIM-A alumnus, Bharathan Kandaswamy, said that Baahubali case study will be an elective subject for the second year students of the management. Also Read - Magh Mela Saints Get Tech-Savvy to Connect With Devotees, Live Stream Sermons on Social Media
Directed by S.S. Rajamouli, Baahubali broke all the records both at the national and international box offices. Also Read - After Teacher Gets Transferred, Entire Village Breaks Down in Tears; Bid Him An Emotional Farewell | Watch
The case study will include business of the film industry starting from selection of scripts, production, marketing and distribution.
Earlier, a chapter on how Amazon, Netflix and Hotstar are causing digital disruption for the film industry was added in the top management institute’s syllabus.