Bengaluru: Indian Institute of Management-Bangalore (IIMB) has been authorised to carry out field research on the Kumbh Mela by the host of the event, Prayagraj Mela Pradhikaran. The Kumbh Mela will, therefore, be documented and publicised by the institute. This year, the 55-day-event is scheduled to commence on January 15 in Prayagraj (Allahabad).

One stream of research will document and analyse the way the socio-cultural event is managed while the other stream will focus on themes that are unique to the event. The aim of the study is to find out how government departments, private vendors and the civic society arrive at an optimal state of service and delivery. Therefore, the research team is entrusted with the task of recording the plan and design of service-delivery ahead of the event. Once the documentation of the plan is done, the team will look out for possible structural gaps in the implementation of the plan during the Kumbh Mela.

In addition to analysing the use of technology and innovation at the event, the research team of IIMB will hunt other sources of digital data that will be created at the socio-cultural event. Prof. G Ramesh of the Centre for Public Policy in IIMB reportedly said that the various departments of the institute will render their services to the Kumbh Mela. This year, the team from IIMB, with the help of a private sector are adopting technology to make their research possibilities interesting, added the professor. Prof. Ritu Tripathi, from the Organisational Behaviour and Human Resources Management, and Prof. Prateek Raj, from the strategy area at IIMB, are part of the team.

The various demographic factors that would be taken into consideration to understand the Mela include youth, women, old visitors, newcomers, tourists and NRIs, stated a report. Research on sanitation and cleanliness will also be undertaken.