New Delhi, Jan 15: In order to raise awareness towards counterfeit products and piracy, the Department of Industrial Policy and Promotion (DIPP), in collaboration with ASSOCHAM and ERICSSON India, has invited college and university students to make films in one of its kind Intellectual Property (IP) Competition ‘IPrism’ Also Read - Agricultural Reforms Have Started Benefiting Farmers: PM Modi at ASSOCHAM Foundation Week 2020

The students are required to submit films on piracy & counterfeiting under two categories of 30 and 60 seconds. Another category in the competition is for a mobile gaming app on IP. The last date for receiving entries is 31st March, 2018. Cash prizes worth INR 4 lacs will be given to the winning teams along with mementos, certificates and recognition on the official CIPAM website (www.cipam.gov.in). Also Read - Around 75% Employees Across 8 Indian Cities Willing to Continue Work From Home: ASSOCHAM Survey

The competition aims to foster a culture of innovation and creativity in the younger generation. It will provide young creators a unique opportunity to see their creations recognized on a national platform. Also Read - Anonymous Hacker Strikes Again: Intel Hacked, 20 GB of Confidential & Intellectual Data Leaked Online

Counterfeiting and Piracy cause significant loss to the industry and pose serious safety threats to the consumers. Generating awareness can help in tackling such crimes since limited knowledge about their adverse social and economic impact leads to circulation and consumption of pirated content and fake goods.

Contestants may visit www.iprism.co.in or follow CIPAM on Twitter at @CIPAM_India or Facebook at CIPAM India for complete details and regular updates on the competition.

National IPR Policy was adopted on May 12, 2016 to create a vibrant IP ecosystem in the country. Creating IPR Awareness through outreach and promotional activities is the first and foremost objective of the Policy. CIPAM, a professional body under DIPP, has been actively involved in many activities including a nation-wide IPR awareness campaign.