With technological advancements in India in the field of IoT, AI and OTT platforms in the contemporary times, the Indian media landscape is continuously evolving while opening up new career avenues for the millennials.
According to the reports, the media industry is predicted to grow at 13.10% CAGR and touch the mark of USD 39.68 billion by the year 2023. With the introduction of new media and over-the-top (OTT) platforms like Netflix, Hotstar, Voot, etc, the employment opportunities in the field are only growing multifold.
The innovations and disruptions within the industry have created more opportunities than those existed decades ago, and there is a strong need for introducing new-age courses which may eventually address the skill vs demand gap and churn out industry-ready professionals.
Additionally, the way people consume news and content in today’s age and time requires professionals to be proficient in packaging communication by using creativity, design, and machine learning.
Here are 5 exciting new-age courses in media that will make you industry-ready
The dimensions of journalism have changed drastically over the years. Now, journalism caters to different platforms and various kinds of audiences. Digital Journalism and Vlogging are the foremost recent additions in this field. Twitter, YouTube, and Facebook Live are some of the trending platforms that engage audiences from across the places and allow journalists to exercise their creative skills. So, enhancing your skills around this will give you an edge in building a career in this field.
Cinematography, screenwriting, and art direction are just some of the varied roles that students have as a choice. With multiple streaming platforms like Netflix, Prime Video and production of shows with humongous budgets, the need for youngsters to remain the cogwheel of the industry is typically there.
Apart from the OTT platforms, TV, film and radio are the traditional sources of media. However, currently, there is a scarcity of well-versed career-ready professionals, who are armed with the right kind of education in mechanics of digital content creation. Hence, courses designed around these subjects will help students make a good career in this field.
With the evolution in advertising over the years, its avenues have evolved too. Traditionally, the radio, television, and billboards were the only sources of advertising but, over the years advertising industry has developed tremendously. With mobile advertisements, digital billboards, and really subtle product placements on multiple online platforms, there has been a vast shift.
To develop an in-depth understanding of the way marketing works, the foremost effective tools at our disposal are the – buyer psychology and market research and these can propel students within the direction of advertising.
While public relations is more of strategy designing and laying out the communication plans. Since, it is a more focused sector, it comprises the knowledge of writing, language, and media planning.
Events might be quite stressful, especially for those who aren’t adequately trained for them. To succeed in this field, professionals require not just proper planning but also expertise in finance.
Practical exposure via opportunities to gain expertise on real events like exhibitions, fairs, conferences, and cultural meets are what’s needed to excel within the field of Events and Campaign Management.
Content development is the process of researching, gathering, writing and editing information that is to be published on the website. It includes creative work, such as copy writing or graphics, or technical work. A web content writer comes up with ideas for advertisings, marketing campaigns, newsletters, videos as well as blogs that helps business to grow. So, she/he has to have a knowledge about their target audience and develop ideas which will be relatable to them. Gaining knowledge on this area of subject will open many career opportunities for you.
The arrival of new media has paved the way for the field of communication to permeate sectors that were never even given a thought decades ago.
(By Apoorva Girdhar)
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