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A whimsical world of fantasies, silhouttes straight from fairy tales and 25 style gurus coming together to pay an ode to the rich heritage of India at the finale – the 25th edition of Amazon India Fashion Week (AIFW) here laid out bold, edgy, innovative style statements as designers rolled out varied styles in pastel shades of winter. However, the edition witnessed less of Bollywood – which was a good thing. Also Read - Jasprit Bumrah's Wife Sanjana Ganesan's Bridal Look Decoded: Sabyasachi Lehenga, Heritage Jewellery And Lot of Grace
The fashion extravaganza, which started on March 25 at Pragati Maidan, saw a fitting finale on Sunday – there was music, dance, drama and style with 25 designers like Raghavendra Rathore, Ritu Kumar, Rohit Bal and Sabyasachi Mukherjee splashing colours on the blank canvas with theme ‘Crafts of India’ to express their interpretation of Indian culture. Also Read - A Sequin Affair: Add Celebrity-Approved Sequin Saree in Your Wardrobe This Festive Season
The autumn-winter edition was special in many ways – a new title sponsor in Amazon and 25 years in the world of fashion. Vikas Purohit, head, Amazon Fashion, India, said that the online platform plans to act as a bridge to minimise the communication gap between buyers, sellers and designers. “The genesis of the event was consumer needs. So we thought what is the best medium to provide service to consumer and designer industry. The association with FDCI is on a larger scale and fashion week is a part of it.
“New talent is provided through fashion week. But then they need a platform to sell and also need data about what is in demand. We aim to bring all those things on table,” Purohit said. FDCI president Sunil Sethi lauded the magnitude of the finale a press briefing, saying: “I salute them. There was no better way for the finale. Even though it was celebration of 25th edition, let’s say it was the first edition and look how we celebrated.”