BJP IT cell did play a role in removal of Aamir Khan as Snapdeal’s brand ambassador, claims a book

Aamir Khan had made comments on the growing intolerance in the country. His comments were perceived to be critical of the government which had also evoked criticism from many quarters.

Updated: December 27, 2016 2:58 PM IST

By Chanchal Chauhan

Actor Aamir Khan
Remove Aamir Khan as Snapdeal’s brand ambassador, BJP IT chief told social media cell

New Delhi, Dec 27: As per a book, I am a Troll, authored by Journalist Swati Chaturvedi, the BJP social media cell was instructed to force Snapdeal to dump actor Aamir Khan as its brand ambassador. Chaturvedi has claimed that a former BJP social media cell volunteer had shared WhatsApp messages with Chaturvedi sent to her regarding the same.

Also Read:

On November 23, 2015, while speaking at Ramnath Goenka Excellence in Journalism Awards ceremony, the actor had made comments on the growing intolerance in the country. His comments were perceived to be critical of the government which had also evoked criticism from many quarters.

The actor said: “Kiran (his wife Kiran Rao) and I have lived all our lives in India. For the first time, she said, should we move out of India? That’s a disastrous and big statement for Kiran to make to me. She fears for her child. She fears about what the atmosphere around us will be. She feels scared to open the newspapers every day. That does indicate that there is a sense of growing disquiet.”

In one of the shared messages, Arvind Gupta, head of the BJP IT cell has stated: “Sign the Petition to Snapdeal India. Appeal Snapdeal to drop Aamir Khan from their ads.” Following the campaign, Snapdeal did not drop Aamir Khan but decided to not renew his contract in January 2016. Even the Tourism Ministry dropped him as brand ambassador of the Incredible India! campaign. However, Arvind Gupta has rejected the claims saying that she (the volunteer) “supports the Congress” and “has all reasons to publish unsubstantiated claims,” reports Indian Express.

As per claims, the volunteer also revealed to Swati Chaturvedi that the BJP social media cell had organised a campaign to get Khan removed as the brand ambassador of Snapdeal. The volunteer has claimed that the messages were sent to her by Arvind Gupta, head of the BJP IT cell.

Defence Minister Manohar Parrikar had also commented: “I am only trying to point out… If anyone speaks like this, he has to be taught a lesson of his life.” He went on calling Aamir Khan’s statement “arrogant” and then added, “some of our people are very smart, I know. There was a team working on this. They were telling people you order and return it… The company should learn a lesson; they had to pull his advertisement,” said Manohar Parrikar.

READ: Aamir Khan’s Dangal pissed me off, big time!

For breaking news and live news updates, like us on Facebook or follow us on Twitter and Instagram. Read more on Latest Entertainment News on India.com.

Published Date: December 27, 2016 11:05 AM IST

Updated Date: December 27, 2016 2:58 PM IST