Filmmaker Karan Johar‘s latest offering – Kalank has collected Rs 11.45 crore on its second day at the Box Office. This is lower than expected as Kalank registered the highest opening day figures for a Bollywood film this year. The film that features an ensemble starcast garnered Rs 21.60 crore on Wednesday, April 17. Kalank, starring Alia Bhatt, Varun Dhawan, Madhuri Dixit, Sanjay Dutt, Aditya Roy Kapur and Sonakshi Sinha, drew a big audience to theatre after doing high-scale promotions and building excitement through its grand appeal. However, that doesn’t seem to be appealing to the audience anymore as the huge dip of around 46.99 per cent in its second-day collection is lower than expected.Also Read - Kangana Ranaut Calls Out For Ban On Alia Bhatt's Kanyadaan Ad: 'Stop Mocking Hindus And Their Rituals'
Trade analysis Taran Adarsh tweeted the latest Box Office collection figures of Kalank and wrote, “#Kalank has a fall on Day 2… A decline was on the cards, but the drop is much higher than expected… Will be interesting to see how it fares on Day 3 [#GoodFriday]… Wed 21.60 cr, Thu 11.45 cr. Total: ₹ 33.05 cr. India biz.” Also Read - Alia Bhatt- Ranbir Kapoor Celebrate Mahesh Bhatt’s 73rd Birthday; Soni Razdan, Shaheen Join Virtually- See Photos
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Adarsh also revealed that the Abhishek Varman-directorial has registered a third biggest decline in its day 2 collection. Only Kesari and Gully Boy are above the film on the list. He wrote, “Day 2 decline… 2019 releases…
☆ #Kesari [Thu release]
Decline on Day 2: 20.47%
☆ #GullyBoy [Thu release]
Decline on Day 2: 32.47%
☆ #Kalank [Wed release]
Decline on Day 2: 46.99%
Note: Day 2 was working day in all three cases.” (sic)
The huge decline in the second day collection of any film means two things: a) the film hasn’t received a good word-of-mouth and that has affected its performance at the Box Office, and b) the second day is a working day and the weekend can prove to be more fruitful for the film in general sense. In the case of Kalank, both the factors are true. The film saw a Wednesday release which makes the second day a working day – Thursday, and it also received bad word-of-mouth with people even sharing funny memes on social media after its release. The first-weekend collection should give more clarity on its performance at the Box Office.