These days filmmakers are coming up with very unique strategies to promote their movies, which help them garner enough attention for their upcoming releases. David Dhawan’s forthcoming comedy film, Judwaa 2, starring his son Varun Dhawan, Taapsee Pannu and Jacqueline Fernandez, is set to adopt an interesting promotional strategy to unveil the trailer of the movie. Also Read - IT Raid Row Against Taapsee Pannu, Anurag Kashyap: Discrepancy Found of Rs 350 Crore, Official Says
According to a report by a leading tabloid, the makers of the movie have decided to invite real life twins to unveil the trailer. Given that the movie is based on Varun Dhawan playing the role of twin brothers, much like its prequel that had Salman Khan in a double role, this plan would sure work in getting the attention the movie deserves. (ALSO READ: Jacqueline Fernandez rehearses 70 hours to get her moves right for Judwaa 2 songs) Also Read - IT Raid Row: Taapsee Pannu, Anurag Kashyap To Be Interrogated at Pune Hotel Today
The trailer launch is expected to take place next month and the producers have already started inviting twins from across the country. Recently, we also came across a post on social media that had the lead actors of the movie call out to the real-life twins. (Watch the video below.) Also Read - Centre Targeting Those Supporting Farmers: Rahul Gandhi on I-T Raids on Taapsee Pannu & Anurag Kashyap
The movie comes 20 years after the original movie, Judwaa, that had superstar Salman Khan essay the iconic twins, Raja and Prem. The sequel will also have the 90’s block-buster songs, Oonchi hai Building and Tan Tana Tan rehashed by Anu Malik himself. In fact, the movie is also expected to star Salman Khan in a cameo role.
It can be recalled that recently makers of Shah Rukh Khan and Anushka Sharma starrer Jab Harry Me Sejal, devised an innovative strategy to launch their song, Radha. They announced that SRK would visit a city which had the most number of girls named ‘Sejal’, and unveil the song there. The strategy garnered lot of attention. Let’s see how getting real life twins to launch trailer of a film that revolves around twins helps Varun Dhawan.