After the phenomenal success of digital premieres of movies such as Padman and Parmanu, ZEE5 now brings the blockbuster Veere Di Wedding to your fingertips on Wednesday, 1st August 2018. That’s another stereotype the movie breaks – THEATRE KE BAAD, PEHLI BAAR on ZEE5! Since its theatrical release in June 2018, the film will now be available exclusively for ZEE5 subscribers. Also Read - Anil Kapoor's Emotional Wish on Rhea Kapoor's Birthday Will Reduce You to Happy Tears
Manish Aggarwal, Business Head – ZEE5 India said, “THEATRE KE BAAD, PEHLI BAAR is a property we created with Padman and are committed to reach incremental audiences by giving them blockbuster releases on ZEE5 straight after the theatre release and before the movie airs on broadcast channels. Padman, Parmanu and now Veere Di Wedding – the past two months have been exciting for us and the offering has been widely appreciated by our subscribers too.” Also Read - Veere Di Wedding 2: Rhea And Ekta Kapoor Plan a Sequel to Kareena and Sonam Starrer, Read on
He further added, “Premiering a movie such as Veere Di Wedding, one that celebrates friendship, just ahead of Friendship Day is very special. With this, we are taking another step towards building a robust portfolio of content – original as well as syndicated.” Also Read - Veere Di Wedding Star And JNU Passout Swara Bhaskar Opens Debate on Fee Hike, Asks Followers to 'Speak up'
Commenting on the premiere, Ekta Kapoor, Producer, Veere Di Wedding said, “When we decided to make Veere Di Wedding, we knew it was going to be nothing like anything else. These are girls who don’t conform to stereotypes and in fact go on to shatter glass ceilings, with pure entertainment. The unprecedented box office numbers skyrocketed Veere Di wedding into another space and I am excited about the big digital premiere on ZEE5.”
Veere Di Wedding revolves around four childhood friends Kalindi (Kareena Kapoor), Avni (Sonam Kapoor), Meera (ShikhaTalsania) & Sakshi (Swara Bhaskar) and their unbreakable bond of friendship. Things start to change when the pack of four meets after 10 years. Exploring the themes of sexuality and sisterhood, the movie went on to create quite a stir among movie-goers, initiating conversations across platforms.