Actors Varun Dhawan and Anushka Sharma‘s movie Sui Dhaaga – Made In India has fallen prey to piracy a day after its release. The full movie has now been made available illegally for viewers to watch online or to download for free. While some of the pirated prints are of poor quality, several sites however, are offering HD quality print of the film. This could have an adverse effect on the movie’s box office collection. Also Read - Anushka Sharma's Self-Trolling in THESE Before And After Pictures Leave Fans in Splits
The movie had a good run at the box office on its first day with an earning of Rs 8.30 crore, and on its second day the comedy-drama raked in Rs 12.25 crore bringing the total to Rs 20.55 crore. But with the movie leaked online, its future collections could be brought down drastically. Also Read - Kevin Pietersen Trolls Virat Kohli Over Anushka Sharma's Comment on Live Chat 'Chalo Chalo Dinner Time'
Sui Dhaaga, which was directed by Sharat Katariya and produced by Maneesh Sharma under the banner of Yash Raj Films, had released on 2,500 screens across India on September 28, and even though it received mixed reviews from both the critics as well as the audience, it managed to hold its own at the box office. Also Read - COVID-19: Virat Kohli Shares Coronavirus Lockdown Picture With Anushka Sharma, The Caption is Unmissable | SEE POST
Photo Courtesy: Instagram/suidhaagafilm
The film, which is about a young couple in rural India who start their own small-scale clothing business, was expected to do good business on the second and third day of its release.
Film trade analyst Taran Adarsh, who had dubbed the movie as being simple, emotional and humorous, tweeted about its performance on the second day. According to him, Sui Dhaaga, which is not a typical Bollywood masala entertainer, has managed to attract the right audience thus increasing its earnings.
Falling prey to piracy is not something anyone would want, and this holds true especially for filmmakers and producers who end up losing a huge amount of money when their product is leaked online. Instances of movies being made available to the public for free illegally, have been on the rise, and the Indian film industry has been at the receiving end of it.
Preventing piracy from happening has been a difficult task, and despite laws it still continues unchecked. The Copyright Act 1957 is applicable throughout India, and under the law, if you are convicted for the first offence, you could be jailed for six months or up to three years. You would also have to pay a hefty fine of Rs 50,000 or Rs 200,000, depending on the crime.