The team of forthcoming film Thugs of Hindostan has joined hands with Google Maps in India, where superstar Aamir Khan’s character from the film – Firangi – will be guiding commuters with directions. “As people gear up for Diwali and to watch Thugs Of Hindostan, we wanted to do our bit by making their driving journeys more fun and playful. We wish the movie all the success,” Neha Waikar, Product Manager, Google Maps, said in a statement. Also Read - SCL vs CCMH Dream11 Team Prediction St Lucia T10 Blast: Captain And Vice-captain, Fantasy Cricket Tips For South Castries Lions vs Central Castries T10 Match at Daren Sammy National Cricket Stadium 10 PM IST July 3
Beginning on Thursday, commuters will have the option to drive along with Firangi on their Android or iOS smartphones. In the navigating app, users will find Aamir riding his pet donkey from the film throughout the journey. Google and Yash Raj Films (YRF) have also incorporated Firangi’s dialogues from the film, such as “1-2-3 quick march”. Also Read - No International Flights to, From India Till July 31: DGCA Issues Circular
“It’s not only the biggest Bollywood movie produced till date but also for the first time ever brings together the two legends of Indian Cinema, Mr. Amitabh Bachchan and Mr. Aamir Khan. We were aware that no marketing idea that we implement can eclipse this. Also Read - Rattled After PM Modi's Ladakh Visit, China Says 'No Party Should Engage in Any Action That May Escalate Situation'
“So we had to think of creating a first time, unparalleled and unrepeatable marketing idea to promote this film. And in Google Maps we found a perfect partner to do so,” Manan Mehta, Vice President – Marketing and Merchandising, YRF, said.
Slated to release on November 8, the movie stars Amitabh Bachchan, Katrina Kaif and Fatima Sana Sheikh. Directed by Vijay Krishna Acharya, the film will release in Hindi, Tamil, and Telugu