Urfi Javed is known for portraying the role of Avni in Bade Bhaiyya Ki Dulhania. She was also seen as Aarti in Meri Durga, Bella in Bepannaah and Mira in Puncch Beat Season 2. Urfi also played the role of Chhaya in Star Plus’s Chandra Nandini. In 2020, Urfi Javed joined Yeh Rishta Kya Kehlata Hai as Shivani Bhatia, and later played Tanisha Chakraborty in Kasautii Zindagii Kay.

Earlier, in an interview, Urfi Javed opened up about social media trolling and said, “I don’t care at all. I don’t know why I am like this, but it doesn’t bother me. Why will the opinion of stupid people bother me? I mean, it never did bother me. Of course, the media too to an extent also slut-shamed me.”